The 10 operations management decisions: goods and services, quality management, process and capacity design, location, layout design and strategy, human resources and job design, supply chain management, inventory. Formerly Google Inc. This business condition promotes efficiency and high productivity in innovative information technology products.
Managing Google's operationsinvolves strategic objectives that coincide with the 10 strategic decisions of Alphabet Inc.
The effectiveness of core competencies in operations management affects how the technology and online services company meets its strategic goals and objectives. In this sense, the 10 strategic decision areas of operations management contribute to the achievement of the corporate mission statement and the corporate vision statement of Alphabet (Google). Managers' decisions in these areas relate to productivity rates and human resource management, which determines the options to fulfill the mission and vision of Alphabet Inc. And its subsidiaries, including Google, DeepMind, Google Fiber, and Waymo.
Apply the 10 operations management decisions to your business activities, including the activities of subsidiaries, such as Google. These 10 decision areas contribute to the productivity and organizational success of the technology corporation. For example, Google's product design process relates to Alphabet's goods and services design decision area, as well as to other decision areas of operations management, such as quality management (maintaining consistent product quality) and work and human resource design (ensuring sufficient human resources for production). In these strategic decision areas, Alphabet maintains effective and efficient operations that meet productivity and profitability objectives.
The design of goods and services relates directly to Alphabet Inc. The products compete with other companies' information technologies and online services. For example, Google Search competes with Microsoft Bing. In addition, through Google, Alphabet competes with Apple's cloud services, consumer electronics, the App Store, HomePod and Siri; social networks and digital advertising on Facebook; advertising in the eBay marketplace; cloud services from Amazon, Alexa and consumer electronics; and consumer electronics from Samsung and Bixby.
Other Alphabet competitors include Disney, Netflix and Sony, which compete with the distribution of digital content or video streaming from Google (and YouTube). In addition, Uber competes with Waymo, which was a Google autonomous driving technology project and is now a subsidiary of Alphabet Inc. These competitors affect the design of the technology company's products. Therefore, the competitive landscape influences this strategic decision area of operations management at Alphabet Inc.
Successful quality management leads to high productivity and product quality, adding to the strengths of Alphabet (and Google), identified in the company's SWOT analysis. Quality standards and productivity objectives influence the competitive advantages of the company's online products and services. For example, this strategic decision area of Alphabet Inc.'s operations management. Ensures that Google Fiber competes effectively with Internet service providers, such as Verizon and Comcast.
Likewise, quality management supports Google's competitiveness against IBM's artificial intelligence and cloud services, and Boston Dynamics' artificial intelligence efforts. In addition, quality management in Alphabet's operations management reinforces Google Domains against the competitive strength of other domain name registrars, such as Namecheap, GoDaddy, Network Solutions and Tucows. Therefore, decisions in this area of operations management relate to corporate strategies for managing competition in the information technology and online services markets. In the case of tangible goods, such as Pixel smartphones and Chromecast dongles, this operations management decision area has a greater impact due to the physical nature of the products and production processes.
For example, Alphabet applies process and capacity design to prototyping and contract manufacturing. In particular, Google develops its Pixel devices, but subcontracts production to original equipment manufacturers (OEMs). Therefore, managing OEM operations and productivity affect Google and Alphabet's design of processes and capabilities. The design of processes and capabilities of the online technology and services company relates to other companies in terms of competition.
Thanks to Google's efforts to manufacture its own chips to achieve high capacity and process productivity, Alphabet imposes a competitive threat against Intel. In addition, the design of the process and the capacity of Google's digital advertising network influences its competitiveness compared to other online advertising services, such as those of Facebook and eBay. Therefore, this strategic decision area of Alphabet's operations management is a factor in creating competitive business advantages. For example, Alphabet's inventory management for Google involves automation to monitor and control inventory, especially in the inventory management of software and web-based products.
The goal of this area of operations management is to efficiently move resources and information throughout Alphabet's business organization. The strategic decisions that Alphabet makes in this area of operations management simplify short- and long-term schedules to match current and expected business needs. This strategic decision area of operations management aims to maintain an adequate supply that meets the needs of the information technology business organization. In the particular case of Google, Alphabet's layout, design and strategy include workplaces designed to motivate the creative and innovative workflows of employees at Googleplex, California.
The schedules and capabilities of vendors in this area of operations management determine the stability of the supply of equipment and the availability of server components for data centers. Alphabet (and Google) human resource management programs and initiatives recruit and retain workers, and they also train and specialize human resources to achieve optimal performance for the needs of the technology company and its businesses. In particular, Google operations management leverages automation to monitor business processes and productivity levels. The company's operations managers and support teams keep abreast of current operational issues and disseminate such information throughout the organization to enable the high productivity of Google and other Alphabet subsidiaries.
Alphabet's corporate structure, including the organizational structure of Google and other subsidiaries, defines the design requirements in this strategic decision area of operations management. .